Inventory & sales for independent watch dealers

Manage your inventory. Sell smarter with AI.

Track every watch, client want, and cost in one place, then let AI write your listings, suggest a defendable price, and flag matches, so you spend less time on admin and more time dealing.

14-day free trial on every plan, no charge until it ends, cancel anytime.
Total pieces
18
In stock
11
Listed
5
Cost basis
184k
Rolex
GMT-Master II
Listed
2 clients want this
Omega
Speedmaster Pro
In stock
Tudor
Black Bay GMT
Sold

Everything a dealer actually needs

No generic CRM bolted onto a spreadsheet. Built specifically around how independent watch dealers work.

Full inventory & dealer-grade bookkeeping

Track every watch you own: status, cost basis, VAT treatment, additional costs, with CSV export ready for your accountant at tax time.

PDF invoices with your branding

Generate a client-ready PDF invoice straight from a watch's page, prefilled with your business details and correctly handling margin scheme or standard VAT. Every invoice is saved and downloadable anytime.

Import from Excel

Already tracking your inventory in a spreadsheet? Import it in one go: brand, model, cost, price, and status are all recognized automatically, no manual re-entry.

Automatic want-list matching

The moment a piece in stock matches a client's want, you'll see it flagged, no spreadsheet cross-checking.

AI-generated listings

Five marketplace-ready listings (Chrono24, Vinted, Instagram, WhatsApp, Facebook) written in one click, in your client's language.

AI photo & voice intake

Snap a photo or just describe the watch out loud, and let AI prefill brand, model, condition, price, and more. It only fills in the reference number when it's confident enough to read or hear it correctly.

Live market price suggestions

AI research with real-time web search gives you a defendable low/high asking range, not a guess.

Quick price lookup

Standing in front of a watch and deciding whether to buy? Snap a photo or type a quick note and get a market value range in seconds, no need to add it to your inventory first.

See it in action

A real look at the four moments where WristLedger does the work for you.

Total pieces
18
In stock
11
Listed
5
Cost basis
184k
Rolex
GMT-Master II
Listed
2 clients want this
Omega
Speedmaster Pro
In stock
Tudor
Black Bay GMT
Sold

What dealers are saying

Real feedback from independent watch dealers using WristLedger.

It's super efficient, the app is easy to understand, and honestly I have no negative feedback. It's great.

M.R.

I'm very impressed! It's user friendly, and I particularly like the price suggestion and description generation features.

J.V.

I love how the AI pricing feature tailors its suggestion to my situation of buying it as a dealer, weighing margin for future retail resale.

K.D.

Ready to spend less time on admin, more time dealing?

14-day free trial on Starter and Pro. Card required, no charge until the trial ends.

Get started